Custom WordPress, Squarespace and Showit Websites
WEBSITES THAT POSITION YOU AS THE GO-TO IN YOUR SPACE
Stunning, psychology-backed websites for service-based businesses ready to lead
EVERY WEBSITE WE BUILD IS GROUNDED IN buyer psychology, MAPPED TO THE customer journey AND DESIGNED TO CONVERT
so you show up with confidence, earn instant credibility, and land more of the right clients - in just two weeks.
Still not seeing the kind of enquiries you know you should be getting?
Let’s look at what your website is really doing behind the scenes.
97%
of consumers say a company’s website “directly impacts” whether or not they convert
75%
of customers admit to making judgements on a company’s credibility based on the company’s website design
54%
of consumers will visit the business’s website after reading positive reviews
Which means: Every story you tell, every testimonial you earn, every piece of content you post – leads them here.
And if your site doesn’t clearly reflect your authority or confidently back your offer?
They’ll hesitate, second-guess, and click away.
how we do it
Our Signature
Conversion Framework
Want to see how we build websites that sell your services based on how your clients brains buy?
In this video, I’ll walk you through the 3 pillars of our Conversion Framework, the exact approach we’ve used to help over 200 service providers turn their websites into tools that actually bring in dream clients.
HERE'S HOW IT WORKS
Step 1
Brand Clarity and Strategy
New level = new foundations. If you’re ready to be seen as the go-to, it’s the perfect time to realign and reinforce the brand strategy that will support you at that level.
We guide you through a proven process (yep, our brand strategy workbook is included) to help you clarify what sets you apart, who you’re here for, and how you want to show up. Then if needed, we translate those insights into visuals that elevate your presence and make it clear you’re the expert to trust.
It’s part strategy, part glow-up, and it makes sure your brand connects with the right people, emotionally and strategically.
Step 2
Compelling Content
Whether you DIY your words using our signature copywriting guides or hand it off to us, every page follows the same proven framework – one designed to connect with all four buyer types, guide readers through the customer journey, and remove objections before they even pop up.
Our guides walk you through section-by-section, page-by-page, with prompts that explain what to write, how to write it, and why it matters – so your message is clear, confident, and conversion-ready.
We also provide SEO resources (or a full SEO Strategy add-on) to help your site get found and chosen.
Step 3
Conversion-Driven Design
This is the part where it all comes together—and your site becomes a beautiful, high-converting extension of your brand. Every layout choice, visual cue, and whitespace moment is designed to guide the eye, reflect your personality, and position you as the trusted authority your clients have been looking for.
We build with UX in mind—so your site is easy to navigate, your content gets read, and your dream clients know exactly what to do next.
And behind the scenes? We streamline the backend too, integrating booking systems, email platforms, or course tools to make the experience friction-free for you and your clients.
PACKAGES + PRICING
WEBSITE PACKAGES
TO GROW YOUR
credibility confidence conversions
Here's what's included:
Your website
- A custom-designed, code-free website (on WordPress, Squarespace, or Showit)
- Fully optimised for desktop + mobile
- SEO fundamentals (heading tags, image alt titles, Google My Business, Search Console + Analytics setup)
PLUS
- A 1:1 strategy call with Jordanne
- Backend integrations (Calendly, Flodesk, Kajabi, etc.)
- Screen-recorded tutorials so you can edit/update confidently
- 3 rounds of revisions to make it just right
PLUS YOUR PRIVATE CLIENT PORTAL WITH BONUS
Resource Vault
Brand Strategy Workbook
Conversion-Copywriting Guides
Curated Free Image Collections
Intro to SEO Resources
Tech Set Up Recommendations
Elevate
2 weeks | up to 5 pages
A strategic 5-page website that builds your authority, sets you apart from competitors, and elevates your offer to attract more of the right leads.
AUD$5,750
or two payments of just $2,875
Add DONE-FOR-YOU COPY: $2,500
Expand
4 weeks | up to 10 pages
A full 10-page site designed to position you as the go-to in your space, highlight your expertise, and convert dream clients with confidence.
AUD$8,500
or two payments of just $4,250
Add DONE-FOR-YOU COPY: $5,000
Excel
6 weeks | up to 15 pages
The ultimate package for service providers ready to lead: A standout, strategy-first website that reflects your evolution and drives growth.
AUD$10,500
or two payments of just $5,250
Add DONE-FOR-YOU COPY: $7,500
I only take 1–2 custom website clients per month to give your project my full attention. Spots fill fast, so if you’re ready to go, let’s chat.
Additional Services and Options
- BLOG OR GALLERY
- E-COMMERCE/SHOP
- OTHER DESIGN SERVICES
- ADDITIONAL WEB PAGES
- COPYWRITING OR EDITING
- MARKETING AND FUNNELS
- BRANDING PACKAGES
- HOSTING AND MAINTENANCE
- AUTOMATION
Not sure which package is right for you?
Let’s chat through your goals and timeline - no pressure, no awkward sales pitch. Just clarity.
Because custom projects are so hands-on, I only take on one (occasionally two) clients at a time. That means dates book up fast, so if this is on your radar, let’s talk soon.
HOW IT WORKS
A collaborative process backed by strategy, story, and just the right amount of hand-holding.
01
Book a call
Schedule your free discovery call and we’ll talk through your vision, goals, and timeline, and make sure we’re a good fit. From there, you’ll get a custom proposal and the option to lock in your spot.
02
Prep in your private portal
Once booked, you’ll get access to your private Client Portal – your project HQ. Inside, you’ll find your timeline, brand strategy workbook, conversion copy guides, visual planning tools, and all the resources you need to prep with clarity and confidence. Everything is designed to make your part simple (and strategic).
03
Brand immersion & direction call
We’ll kick things off with a deep-dive call to review your portal submissions and explore your brand, content, and visual inspiration. This is where I start connecting the dots – even if you’re not sure exactly what you want, I’ll help uncover what’s working (and what’s missing) to craft a design direction that’s aligned, elevated, and so you.
04
Design, refine & launch
Then I’ll bring your vision to life – strategically mapping your site to the customer journey, designing for conversions, and refining every detail until it feels exactly right. You’ll get to review, tweak, and perfect before we launch with confidence.
Where I see most service providers struggle:
You’re so close to your work, it’s hard to see (let alone articulate) what truly sets you apart. That’s normal. Most service providers are great at what they do, but struggle to clearly communicate their value, stand out from competitors, and charge what they’re worth.
That’s why I don’t just design websites. I help you uncover what makes your brand credible, magnetic, and conversion-ready.
So if your website’s been sitting half-finished… or you’ve been losing leads to designers with better words or visuals (but not better work)…
Let’s change that.
We’ll elevate your brand and offers, and build a website that actually converts, in just two weeks.
HEY, I'M
JORDANNE COLLINS
Sydney-based web designer and conversion strategist, obsessed with helping service providers turn their websites (and businesses) into something they’re proud of.
With a background in business and nearly a decade in sales and marketing, I don’t just build websites that look good (though… they really do). My team and I build websites that work, sites that showcase your authority, reflect your next-level brand, and do the heavy lifting to convert your dream clients.
But the best part? The shift I see in my clients. When your website finally reflects the value you bring, you don’t just attract better-fit clients – you show up with a whole new level of confidence in your work.
Proof it works? Right this way.
These aren’t just pretty websites, they’re client-winning, confidence-building, credibility-boosting brand tools.
Here’s what we’ve built for some incredible service providers (and what’s possible for you, too)
Web Design, Membership Portal, Copywriting
Website Design
Website Design
Website Design
Website Design
Branding, web design
FAQs
We design/build on WordPress, Showit, or Squarespace – whichever platform best suits your goals, content, and tech comfort level. Not sure which one’s right for you? We’ll decide together during your strategy call.
You’ll get access to a private client portal packed with brand and copywriting resources that walk you through everything step-by-step. Most clients spend a few hours a week over 2-4 weeks gathering what they need… then I turn it into something magical.
It varies, but I typically book projects 1–3 months in advance. I only take on 1–2 custom websites at a time so each client gets my full creative brain. If you’re thinking of working together, don’t wait to book a call.
Yes! We LOVE making this easy and elevating everything in one go. Head to the branding service page to check out the branding package options.
Absolutely. Every custom website includes on-page SEO fundamentals like heading structure, image alt tags, mobile responsiveness, and integration with Google tools (Search Console, Analytics, My Business). But we don’t stop there – if you want to go deeper, we offer full SEO strategy including keyword research and content optimisation, or you can DIY with the resources inside your client portal. Either way, your site is built to get found and convert.
Yes! Your site will be easy to update, and you’ll get access to a video library that shows you how to make changes confidently, no tech background required.
You’re ready to be seen as the expert. Let’s build the site that shows it.
A psychology-backed, strategy-led website that reflects your authority, connects with the right people, and turns traffic into dream clients - in just 2 weeks.
Only 1–2 custom projects booked per month.
Book your call and let’s check you in.