Custom WordPress and SQUARESPACE Websites for Service-Based Businesses & Professionals
THOUGHTFULLY DESIGNED WEBSITES THAT:
grow your business
truly represent you
reflect your value
attract your dream clients
build your authority
uplevel your brand
showcase your expertise
are conversion focused
You know you need a high-converting website, packed with strategy. but thats not all. you also need:
A website you love, built to represent youR UNIQUE VISION AND VALUE, and let your dream clients know they’re in safe hands.
YOU NEED A WEBSITE THAT:
- you're proud to share
- Authentically represents *you* and your brand
- Is aligned with the vision your have for your business
- Launches you with confidence into your next season
- CONVEYS YOUR VALUE TO CONVERT YOUR DREAM CLIENTS
It's time to ditch the DIY and give YOUR BUSINESS the online home it deserves.

Is it really worth investing in website design? Glad you asked…
97%
of consumers say a company’s website “directly impacts” whether or not they convert
75%
of customers admit to making judgements on a company’s credibility based on the company’s website design
38%
of people will stop engaging with a website if the content or layout are unattractive

Introducing
websites that work 24/7 so you don’t have to
High-Converting Custom Website Design to launch you into your next season
A web design experience crafted to help you uncover your unique value and transform the way you and your clients view your business.

01
strategy-led custom website design
A custom designed WordPress or Squarespace website thoughtfully designed to represent you and strategically crafted to attract and convert your dream clients and launch you into your next season
-
Up to 5 pages to showcase your services, value and expertise (ie. Home, About, Services, Portfolio, Contact)
-
A thorough and strategic onboarding process to help me truly understand you, your brand and your goals
-
Helpful resources and hand-holding as to help you prep, including; Brand Strategy Workbook, Copywriting Guides + Free Image Galleries
-
A completely code free WordPress Website that has all the functionality and ability to scale - and none of the coding headaches (Squarespace also available)
-
Desktop, tablet and mobile friendly to convert your dream clients no matter what device they use
-
Third party integrations including: social media, booking and email marketing to help streamline your business
-
SEO Fundamentals to help you get found on Google, including:
All-in-one SEO plugin, Google Analytics set-up, Sitemap submitted to Google Search Console, Heading and Paragraph tags -
Optimisation of up to 40 images so your website is speedy and your users (+ Google) are happy
-
Training videos that empower you to easily maintain and edit your website yourself ongoing
-
3 rounds of revisions to make sure you feel your website is *absolutely* perfect before launch
-
Bonus Pages: Instagram Links Page (great for SEO) and Legal Pages (so you know you won't get stung)
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Timeline: 2 weeks
-
AUD $3,990
02
conversion copywriting + strategy-led custom website design
A custom designed and strategically written website that is thoughtfully crafted to build your authority, sell your services and grow your business
-
Up to 5 SEO + Conversion Optimised Copywritten pages so you can feel confident your content will connect with and convert your dream clients
-
Up to 5 pages to showcase your services, value and expertise (ie. Home, About, Services, Portfolio, Contact)
-
A thorough and strategic onboarding process to help me truly understand you, your brand and your goals
-
Helpful resources and hand-holding as to help you prep, including; Brand Strategy Workbook, Copywriting prompts, Free Image Galleries
-
A completely code free WordPress Website that has all the functionality and ability to scale - and none of the coding headaches (Squarespace also available)
-
Desktop, tablet and mobile friendly to convert your dream clients no matter what device they use
-
Third party integrations including: social media, booking and email marketing
-
SEO Fundamentals to help you get found on Google, including:
All-in-one SEO plugin, Google Analytics set-up, Sitemap submitted to Google Search Console, Heading and Paragraph tags -
Optimisation of up to 40 images so your website is speedy and your users (+ Google) are happy
-
Training videos that empower you to easily maintain and edit your website yourself ongoing
-
3 rounds of revisions to make sure you feel your website is *absolutely* perfect before launch
-
Bonus Pages: Instagram Links Page (great for SEO) and Legal Pages (so you know you won't get stung)
-
Timeline: 3-4 weeks
-
AUD $5,990
03
lead gen funnel + conversion copywriting + strategy led custom website design
A strategically designed website for your growing business to showcase your services and expertise and build your authority.
-
Up to 10 SEO + Conversion Optimised Copywritten pages so you can feel confident your content will connect with and convert your dream clients
-
Up to 10 web pages to showcase your services, value and expertise and build your authority
-
A thorough and strategic onboarding process to help me truly understand you, your brand and your goals
-
Helpful resources and hand-holding as to help you prep, including; Brand Strategy Workbook, Copywriting prompts, Free Image Galleries
-
A completely code free WordPress Website that has all the functionality and ability to scale - and none of the coding headaches (Squarespace also available)
-
Desktop, tablet and mobile friendly to convert your dream clients no matter what device they use
-
Third party integrations including: social media, booking and email marketing
-
SEO Fundamentals to help you get found on Google, including:
All-in-one SEO plugin, Google Analytics set-up, Sitemap submitted to Google Search Console, Heading and Paragraph tags -
Optimisation of up to 40 images so your website is speedy and your users (+ Google) are happy
-
Training videos that empower you to easily maintain and edit your website yourself ongoing
-
3 rounds of revisions to make sure you feel your website is *absolutely* perfect before launch
-
Bonus Pages: Instagram Links Page (great for SEO) and Legal Pages (so you know you won't get stung)
-
Timeline: 3-4 weeks
-
AUD $8,990
ADD: BLOG OR GALLERY: $595
Add a blog or gallery to your website and build your authority, showcase your expertise and improve your websites SEO! Includes: blog (blog archive + post page) or gallery (gallery archive + individual gallery page) + up to 10 posts/galleries uploaded
ADD: WEB PAGE $400/page
Need an extra page or two to showcase all your services and expertise? No problem.
ADD: COPY $450/page
SEO and Conversion Copywriting helps your clients find you on Google, and then strategically leads them on an informative website journey that connects with them and converts them into raving clients.
BRANDING $897
Elevate your brand with high-end branding, strategically designed to build authority and convey the right message and emotions that attract and convert your dream clients.
DIGITAL PRODUCT SHOP $997
Dreaming of adding passive income to your business? Add a digital product shop, with set up of 1-3 digital products, Shop, Cart and Checkout Pages and automatic delivery after purchase.
COPY EDITING + OPTIMISATION $150/page
Keen to write your own copy, but need a professional to proof and edit your work, and optimise for conversions?
WELCOME EMAIL SEQUENCE $1,997
Capture and convert leads that land on your website with a freebie download form and an automated 5-email welcome/nurture sequence (written and set up in Flodesk) that builds trust, delivers value, and leads to bookings.
If you already have branding that just needs a refresh to reflect where your business is currently at, this is for you. Taking your existing brand and infusing strategy into it to improve authority and attract your ideal audience.
Wondering if one of these packages is right you you?
book a 100% obligation-free chat so you can see if I'm the designer for you!
Because my custom web design projects are so immersive for me (read down the page for my process), I only work with 1 (max. 2) clients at a time. This can mean I book out early, so please get in touch if you are considering a new website!
HOW IT WORKS
With as much hand-holding as you need, here's the process I've developed that allows me to thoughtfully and strategically craft the website of your dreams that helps you achieve your goals.
01
GET IN TOUCH
Head to the contact page and get in touch. We’ll arrange a call to discuss your vision and goals for your site and you can ask me any questions. I’ll share my availabilities and if you feel I’m the right designer for you – you can put down your deposit to secure your booking!
02
GUIDED PREPARATION
I’ll send over your welcome packet which includes everything you need to know about your project (including your project timeline), as well as some helpful resources. These include: Brand Strategy Workbook, high-converting copywriting guide and a client questionnaire. You’ll also create a Pinterest inspiration board in this phase.
03
BRAND IMMERSION & KICK-OFF CALL
This is the most important phase for me to truly get to know you, understand what makes you stand out from competitors, how you want to be viewed by your audience, and what your goals are for your business.
I’ll review your workbook, questionnaire and copy on a call with you, and we’ll talk through your Pinterest board (did you like the font, the colour or the feeling of this pin?). We can’t not be on the same page by this point.
04
BRINGING THE VISION TO LIFE
Whether you’re feeling confident you’ve clearly conveyed your vision or not – this part is my superpower – the ability to read between the lines, understand you, piece it all together and craft the exact website you wanted and weren’t able to articulate or even dream up.
Even better than that though, it’s also strategically designed to be high-converting, attract and convert your dream clients and help you grow your business.

WHAT YOU DON'T GET WITH DIY
The best part about my thorough process and decade of of sales and marketing experience, is not that it allows me to understand your vision and craft your dream high-converting website... it's the transformation I see in my clients.
Through this process you will begin to understand what makes you stand out from competitors, you'll learn how to clearly and effectively communicate the value of what you do - and when you see it pulled together with a beautiful, professional website that was designed to perfectly fit *you* - the transformation in confidence, pride and how you show up (usually with a price increase!) is by far the best part of any web design project.
You can of course try to DIY this, but if you'd rather save your time and have it done professionally while you work on something you WANT to do - then I would love to help you make this transformation.

I now get way more enquiries than I previously did. I have greater engagement, with more visitors staying longer and converting to leads more frequently. I 100% recommend Jordanne (and have been to my business friends!)."

HEY, I'M
JORDANNE COLLINS
I’m a Sydney based web-designer obsessed with helping service-providers transform their business, brand and website into something they love and are proud of.
With a background in business studies and a decade working in sales and marketing, I’m not interested in *just* building pretty websites. Although – they really are. I love building websites that work as a marketing tool for you business. Websites that you can drive all your traffic to – whether it’s from socials, your email list or word of mouth – and then feel confident knowing that it will do it’s job and convert your dream clients.
But most of all, I love the transformation I see in the confidence of my clients once they have a website they’re proud of and that clearly conveys their value – making it undeniable to them and their clients.
FAQ's
I typically build websites on WordPress using a pagebuilder called Elementor. Using WordPress means anything you could ever dream up for your website is possible and your website can evolve over time as you need it to. Using Elementor means you can easily update your website yourself without needing to know a single line of code.
I typically build websites on WordPress using a pagebuilder called Elementor. Using WordPress means anything you could ever dream up for your website is possible and your website can evolve over time as you need it to. Using Elementor means you can easily update your website yourself without needing to know a single line of code.
This varies depending on how big your site is and how confident a writer you are, but typically 2-4 weeks. You’ll have my brand workbook to help you nail your messaging, and my home page planner to easily write a high-converting homepage. If you need extra help, just ask! There are options.
I’m typically booked 1-4 months in advance. It’s a great idea to book in and secure your spot in my calendar and then spend some time working on your content. Just shoot me a message and I’ll let you know my next availabilities!
Yes! Let’s make this easy and do everything in one go. Head to the branding service page or check out the website + branding option in the packages above.
Yes! Once your website is live I’ll give you a few training videos to teach you how to use and edit your website so you can easily do thing like updating copy, swapping out images, website maintenance etc.

Portfolio
some recent work

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jesi lee photography










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oomph initiative










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wise ot










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the wild side










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toni gam










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rearn norman










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your bubble education










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hound in hand










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lisette b photography
Break it down now
the website process
get in touch
Fill in the contact form and we’ll find a time to chat about what you need and how I can help.
book it in
When you’re ready to go ahead, pay the desposit to secure your spot in my calendar.
welcome!
I’ll send you your welcome kit which explains the entire process and timeline and how to prepare your content.
content
Using the workbooks and guides I provide you prepare your content (images and copy).
homepage design
I start with designing your homepage which sets the style for the whole website.
rest of the site
Once the homepage is perfect and approved, I move onto designing the rest of the site.
revisions
You have up to 2 rounds of revisions if needed to make sure your site is absolutely perfect.
we go live!
Once the site has been approved, we go live and have ALL the champagne to celebrate!
ALSO NEED A beautiful BRAND?
Creating elevated brands that fit your business like a glove and attract your dream clients. You’ll get everything you need to up-level your brand, and a style-guide to help you implement it.




HOSTING and MAINTENANCE


LET'S DO THIS!
Ready to have a website and brand you love, are proud of, and brings in clients? Of course you are.
Head to the contact page and send a message so we can get started today!