small biz

Hat Store

Because in small business, you need to wear ALL the hats

These step-by-step, easy to follow resources will help you wear the hats, and wear them damn well. This will not be another digital product left in your downloads folder or never finished. These are made to be fun, actionable, simple, and most of all, to get you results.
So go on, try one on.. 

HAT: brand strategist

Brand Strategy Workbook for Service Providers

Ready to stand out from competitors and build a brand that is a magnet for your dream clients? This workbook is your complete roadmap to DIY-ing your brand strategy, with each section broken down into easy to follow, fill-in-the-blank exercises, laid on on beautifully designed pages.

HAT: Copywriter

Conversion Copy Kit & Copywriting Guides

Wish you knew exactly what to say and when to say it to have your website visitors wondering how they lasted this long without you? Follow the page-by-page, section-by-section conversion-copywriting guides and easily write effective website copy that turns browsers into buyers. 

HAT: web designer + copywriter

Website Templates for Service Providers & Personal Brands

Need a code-free, high-end, high-converting website? These website templates are made for service providers who are ready to start attracting and converting their dream clients, and want to DIY their website confidently with *everything* they need to do it like a pro.

HAT: marketer, biz strategist, all

1:1 Brainstorm/Mentor Sessions

Need a sounding board, mentor, troubleshooter, or friend to brainstorm your next right step in business to help you reach your goals? If you need to get clarity on an issue, validation of an idea, or a plan and path forward in business, a 90 minute strategy session is just for you!

HAT: Website PM

Semi-Custom Websites

Looking for a fast, affordable and stress free way to get a high-end, high-converting website? One that is worth $10k, but costs a fraction of that? One that can be ready in a week, and you don’t need to lift a finger for? It sounds too good to be true, but it’s not.. promise…

HAT: Brand Design PM

Semi-Custom Brands

Want a pre-made brand that is beautiful, high-end and will reflect the quality of your offers? Log out of Canva (for now), turn off your Fiverr notifications, you can have a a stunning brand you’re proud of, that will build trust and not reservations (without the price tag).